Create Your First Project
Start adding your projects to your portfolio. Click on "Manage Projects" to get started
The Sweaty Betty Foundation
Project Type
Social Media Strategy and Content Creation
Date
Oct 2024 - Present
Role
Fundraising, Marketing & Communications Executive (Oct 2024 - Present)
I lead content creation, management and strategy across The Foundation’s digital channels, ensuring everything aligns seamlessly with our brand voice. Under my direction, Instagram followers have grown by 34% and LinkedIn by 180%. In 2025 alone, Instagram reach is already up 211% compared to the entire year of 2024, with content interactions soaring by 400%.
I’ve also secured 18 brand collaborations (up from 12 last year), partnering with names like Hotpod Yoga and The View from The Shard. Meanwhile, LinkedIn engagement has increased by 134%, reflecting stronger community resonance and reach
